It is Wella’s new generation of permanent straightening treatment that replaces Wella Wellastrate.

It’s ideal for clients with naturally wavy or bouncy hair who wish to go sleek and straight but keep their hair silky soft. Straighten It uses Wella’s innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it. The result is manageable hair with styling flexibility and incredible liveliness.

Wella Straighten It comes in 2 strengths. Wella Mild C/S is for colored or sensitive hair.

Direction of use

Straightening Cream

• Leave the straightener until all the curls are gone, check by pushing the hair up, as to form a curl, (process not more than 20 minutes)
• Next fully rinse your hair with water

Neutralizing Cream

• Apply straightening cream to your hair, rinse and repeat at least twice if necessary
• Condition and style it, and enjoy the new you

Size

• Straightener (100ml)
• Neutralizer (100ml)